BEIJING , Aug. 18, 2020 / PRNewswire / – Dubbed the “Oscars” of the design industry, the Red Dot Award: Brands & Communication Design was recently awarded to HUAWEI Assistant TODAY. Based on Red Dot’s motto “Seeking Good Design and Creativity,” this award recognizes Huawei’s efforts in continuous innovation to deliver a great customer experience. The brand was among only a few to win this year, out of thousands of participants vying for this highly prized international seal of formidable design quality.

Red dot design award 2020 announced HUAWEI UCD Center wins 8 design awards (PRNewsfoto / Huawei)
HUAWEI Assistant TODAY won the Red Dot Award: Brands & Communication Design (PRNewsfoto / Huawei)
Red dot design award 2020 announced HUAWEI UCD Center wins 8 design awards (PRNewsfoto / Huawei)
HUAWEI Assistant TODAY won the Red Dot Award: Brands & Communication Design (PRNewsfoto / Huawei)

Located “on the far left of the screen”, HUAWEI Assistant · TODAY is a personal assistant built into the HUAWEI smartphone that gives quick access to various services without having to download the application. HUAWEI and HONOR mobile device users can simply start it by swiping right on the home screen. This intelligent assistant brings a new level of intelligent performance by helping users find services and information when and where they need it. In Q2 2020, HUAWEI Assistant – TODAY is making the lives of its 210 million monthly active users in 170 countries and regions easier and more convenient every day.

From a product design perspective, HUAWEI Assistant · TODAY delivers a seamless intelligent customer experience. It breaks down barriers between apps by efficiently delivering services like search and discovery, fast access, smart service dynamics, and content recommendations with just a touch. It also learns user preferences to come up with recommendations that make the overall user experience more intuitive and optimized.

With HUAWEI Assistant TODAY, today users can effortlessly search all apps, settings and files on their smartphone, while at the same time browsing their tailored news for the things that matter to them. In addition, a core feature of HUAWEI Assistant TODAY is in smart service cards that display notifications and reminders based on users’ needs and their particular use cases. For example, users can keep up with their favorite team’s news with the Sports card while getting important travel reminders and real-time updates with the Travel card depending on where they are.

HUAWEI Assistant · TODAY will continue to focus on bringing more smart services to its users to improve their everyday lives. To achieve this, HUAWEI will relentlessly optimize the product experience from the user’s point of view, thus providing each user with an experience corresponding to that of a personal assistant for daily activities.

About the Red Dot Design Award  : Established in Germany in 1955, the Red Dot Design Award is one of the top three design awards with the iF Design Award(Germany) and the IDEA International Design Excellence Awards (United States). ).With more than 18,000 participants, the Red Dot Design Award has established itself internationally as one of the most sought-after quality brands for design quality. The winners are featured in annual newsletters, museums and online. For more information, visit www.red-dot.de .

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SOURCE Huawei