Growth is vital for the long-term survival of any business. Only a consistently growing business would find it easy to acquire new assets, fund investments, attract new talent, as well as drive the maximum performance and profit. Mark Zamuner says that while there are several factors that influence the growth prospects of a business, its marketing strategy are among the vital ones. The growth and life span of a business is positively correlated to the reputation of the brand. Hence, to a great extent, the overall reputation of a company determines its brand equity. A significant number of marketing activities are geared towards building the brand equity of the company, enabling it to grow consistently.

Investing in good ongoing marketing helps to entrepreneurs to ensure that their businesses will thrive and be able to meet the increasing market competition. Mark Zamuner points out that carrying out marketing campaigns with the help of the latest technologies and various media channels can help businesses to reach and engage their target audience, and subsequently boost their conversion rates. Mark is the founder and CEO of a company known as Two Nil that develops and provides marketing campaigns for various types of clients. This basically is a growth consultancy agency that helps brands to grow with the help of marketing, media, analytics, and optimization.

His industry experience makes Mark Zamuner a great candidate to talk about the importance of marketing. He underlines that there are several reasons that make investing in marketing vital for all business enterprises. Here are some of them:

  • To attract consumers in the competitive marketplace, it is vital for brands to let their target audience know why they should choose their business over someone else’s. Marketing is important for educating the current and potential customers about a business, as well as how it can effectively cater to their requirements.
  • To turn first-time customers into loyal patrons that sustain a business, it is vital to establish and build relationships with them.  Using various marketing strategies, such as sending post-purchase follow-up emails, replying to customers on social media platforms, and mailing out cards with special offers, are some of the ways companies can positively stay in touch with their target audience.
  • As marketing spreads the word about a business, it is a key factor in building its reputation. A strong, professional marketing strategy would indicate that a business is reputable and trustworthy. Right from a well-designed email campaign to an engaging website copy that reflects the unique brand voice, all of it can go a long way in establishing credibility, build trust and engender goodwill towards a brand.

Strategic marketing often results in growth for a business. As a brand successfully educates its customers, keeps them engaged, as well as creates a strong reputation in their minds, they are likely to enjoy a set of loyal patrons who contribute to the consistent growth of their brand.